An aspect of the marketing space that could use a facelift is behind the scenes. It’s the fundamental thing that powers all marketing. Money….

It takes money to make money and, for the average business owner, that money usually belongs to someone else. Bank loans. Credit cards. Lines of credit. Friends and family loans. It’s money that costs you money. You hope that your marketing returns are lucrative enough to pay back what you borrowed along with any interest you’re being charged.

What’s always caused this annoying little voice in my head to start yapping away is that any money you’re paying in interest is money that is not going into your pocket.

The most popular answer for the people who can afford it is to….use cash. Perfectly reasonable. Did you know that when you pay cash for anything, you’re still technically financing it? Stay with me. If you’re sitting on a pile of cash that you plan to put to work, you have two basic options:

1.     Invest your money and have your money work for you.

2.     Spend your money.

This is usually a relationship based on these options opposing each other. Money invested is not money you can spend. Money spent is not money you’re investing. This leads to our discussion of opportunity cost. What does it cost you when you decide to invest your money instead of spending it? What does it cost you to spend your money instead of investing it? These are two very important questions that should be floating around in your head any time you are making a decision about money.

Here's an example for you:

You need a car. You have $50,000 sitting in a bank account. Do you buy the car in cash? Most people, in my experience, immediately say yes. Let’s avoid paying interest on the financing. Cool.

Hang on, though. Fifty large is not chump change. What if I invest it instead and make some money on my money? What’s the percentage that I could get on my money? I’m losing that if I buy a car. Forget the car! I want to invest and make money. Ok, but now I can’t get to work. I need the car.

This is where the idea of financing even if you’re paying cash comes in. You may not be paying interest to the dealership to finance the car, but you are losing out on whatever you could have earned by investing your money.

The real decision here comes down to understanding the numbers. The fact that you need a car has never changed. So, the decision is whether to pay for the car in cash and lose out on the growth potential of your money or invest your money and finance the car. You’re really deciding on whether the growth potential of your money long term is going to outperform the interest you’re paying to the dealership.

This is the same decision you’re making when you’re deciding how to pay for marketing. You can pay cash, but you lose the growth potential of your money. You can also invest and pay with a credit card and hope that your investments outpace your interest.

This is where the concept of Infinite Banking can play a pivotal role in supercharging your marketing strategy.

Imagine owning the banking function that provides the cash you need for your marketing endeavours. What if the interest that normally gets paid to the line of credit stays in your pocket? What if you never again had to qualify for a loan or line of credit again? What if there were no late payment penalties or hidden fees? What if the money that normally sits in the bank’s coffers (earning them interest) was sitting instead in your pocket earning YOU interest while you still had access to it?

How would this impact your marketing strategy? How would the growth of your money, long term, affect your paid marketing strategy if the size of your marketing budget kept getting larger every year?

The Infinite Banking Strategy is rooted in the idea that banking is an idea, not a building. Anyone with the correct knowledge can create their own personal bank and utilize the same financial advantages enjoyed by the traditional banking system such as:

·       Strongest guarantees of any financial vehicle in existence

·       Uninterrupted compounding interest

·       No market volatility

·       Risk-free access to your funds

·       Protection from creditors and Uncle Sam

·       Full control of your funds

·       No hidden fees

·       No qualifying for loans

The vehicle we use to create your very own banking system will surprise you. It’s a financial staple for not only the billionaires of the world but also for traditional banks themselves. This financial asset is a TIER 1 asset for banks, the most secure type of asset they own.

I’m talking about a Whole-Life Policy. Not your traditional whole-life policy either. It’s a specially designed, high cash value, dividend-paying whole-life policy (I know, that’s a mouthful). This specifically designed whole-life policy is the foundation on which Infinite Banking is built.

These specifically designed whole-life policies are NOT your traditional policies designed with the death benefit as the primary objective. The types of banking policies that we are discussing are designed to grow your cash value as quickly as possible to create a “Warehouse of Wealth” that can power your financing needs. Since Infinite Banking policies are not focused on death benefits, qualifying for a policy is less stringent, and even if you don’t qualify, you can always find someone else to insure while you remain in control of the cash reserves.

Marketing is the lifeblood of any business. Just like with money, your business is either increasing in value or decreasing in value.

The Infinite Banking Concept can be used to supercharge your financial position and marketing platform to help you reach your goals that much faster.

If you’re interested in learning more about how to structure, capitalize, and utilize an Infinite Banking Policy for yourself and your business, you can call, email, or text using my information below.

Remember, banking is a system, not a building. Make it work it work for you and take your business to the next level.

Angel Gonzalez

Millennium Benefits Inc.

Certified IBC Practitioner

Mobile: (305) 804-8664

Email: angel@mbimiami.com